Welcome to 2012!
The beginning of the calendar year always brings the CES show in Las Vegas. In a very direct way, this has an impact on our business strategy and product plans.
Even if Integral is obviously not in the business of catering to the consumer space, the number of units in those associated markets is so overwhelming and the product ramp so rapid, for successful products that is, that many of our suppliers never miss that opportunity to launch new products and annonce new technologies.
This year was not different. Prior to the start of CES, Intel formaly introduced on January 4th, 2012, the N2000 and D2000 dual-core, 4-threaded, Atom processors for the embedded space. Based on their latest 32 nm process technology, their Atom product line has always been positioned as the least expensive and least power hungry x86 platform.
If you were the draw a pyramid with cost at its apex, application areas and power consumption at the two other base points, you sunddenly find yourself with much bigger market opportunities for those companies, like Integral and others, actively integrating those chips. As you go down in price, the area in this pyramid is much bigger.
Better functionality and processing/watt performance equals more business opportunity. For example, digital signage, smart cash registers, smart medical devices, battery-powered or hand held industrial applications, all begin to appear on our radar screen, something which was unlikely, or impossible, with the classical 25W, 50W or 60W CPU technology. I don't want to sound like Carl Sagan here, but there are, and will be, millions, if not a few billions, connected embedded devices, as we push into the low power areas with ethernet enabled connectivity.
We are not quite at the computer tablet yet, or very deeply embedded applications in the sub 1 Watt range, but we are relentlessly driving there, which is an exciting goal to have in mind, as we can solve new problems with technological advances.
All the technical information on this new technology can be found at the Intel site, where they always do an excellent job of promoting the products.
Integral is obviously positioning itself to try to leverage those new components, but that will be the subject of the next post.